Fergie's Tech Blog

Third-Party Advertisers Tracking Users in Google Ad Network

Grant Gross writes on Computerworld.com.au:

Google is apparently allowing third-party advertisers to track consumers using the company's ad network, a practice that raised concerns from one privacy advocate.

Some of the third-party ad servers and ad agencies that Google has approved to deliver ads through its network engage in behavioral advertising practices that require tracking consumers, said Jeffrey Chester, a privacy advocate and frequent critic of Google's privacy practices.

posted by Fergie @ 5/29/2008 08:28:00 PM