Wednesday, September 27, 2006

The Land Rush for .MOBI Domains

Getting a bit ridiculous...

Catherine Holahan gets it right, when she writes on BusinessWeek Online:

In the first two days, dotMobi registered more than 88,000 new domains. That's not many compared with the 105 million addresses registered worldwide since 1985—more than half of which end in ".com." But the speed at which names are getting taken has made the new extension a wild success by dotMobi's estimate. "People are taking the names and they are putting them into production," says dotMobi CEO Neil Edwards. "It took dot-com years to do 100,000 names."

But it's who's rushing to register some of those names that's causing concern. Some companies are complaining that the new extension is luring criminals and cybersquatters who either want to trick Web surfers into visiting wrong sites or charge companies a premium to buy back names associated with their brands.

More here.

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