Wednesday, August 02, 2006

Google Strikes Advertising Deal with XM Satellite

A Reuters newswire article, via Yahoo! News, reports that:

Google Inc. on Wednesday said it struck a deal with XM Satellite Radio Holdings Inc. to help the search engine's advertisers automatically insert ads on XM's nonmusic radio channels.

The deal would give Google advertisers a way to reach XM's subscriber base of more than 7 million people as they tune in to talk-based offerings such as Major League Baseball and an Oprah Winfrey channel.

More here.

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