Wednesday, April 12, 2006

Australia: Telstra Threat Kills Optus Ads

An AAP newswire article, via Australian IT, reports that:

Optus has been forced to pull its latest broadband advertising campaign after rival Telstra claimed it was misleading and threatened legal action.

The two parties reached an agreement after private discussions this morning and appeared briefly before the Federal Court in Melbourne late today to report that the matter had been settled.

Telstra had planned to allege that Optus' advertisements for its $19.95 a month ADSL service breached the Trade Practices Act on five counts.

More here.

0 Comments:

Post a Comment

<< Home