Fergie's Tech Blog

Why Google's Click-Fraud Settlement Doesn't Settle Things

Chris Kraeuter writes on Forbes.com:

So the proposed settlement--which keeps Google from having to reveal any embarrassing information about its operations in the courtroom--amounts to a mere 1% of sales, hardly worth a note in the financial statements.

But it's more significant than it appears. Google is trying to argue that click fraud is just a blip on the huge Internet-advertising radar, but the settlement indicates that it's at least a problem--something Google executives were loath to admit just a week ago.

posted by Fergie @ 3/10/2006 12:41:00 PM