Wednesday, January 25, 2006

Wal-Mart Launches Online Music Service

An AP newswire article by Marcus Kabel, via Yahoo! News, reports that:

Wal-Mart Stores Inc. launched an online music video and audio service with exclusive studio performances Wednesday, part of a broader strategy to make itself trendier and draw consumers already in the store for cheap staples into other departments.

Dubbed "Wal-Mart Soundcheck", the service features studio performances and interviews with new and established bands and musicians, the Bentonville, Ark.-based company said in a statement. First up were punk pop fivesome Yellowcard and rock band Switchfoot.

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