Intel to Unveil New Branding Strategy
An AP newswire article by Matthew Fordahl, via Yahoo! News, reports that:
Intel Corp. is launching a new corporate and brand identity that will include a reworked company logo, a change in its ubiquitous "Intel Inside" stickers and a shift away from the Pentium name for its microprocessors.
The changes, which will be formally announced Tuesday, come as the world's largest chip maker tries to market itself less as a chip outfit and more as a provider of platforms such as Centrino for notebook computers or the soon-to-be-released Viiv technology for entertainment PCs.
posted by Fergie @ 12/29/2005 05:03:00 PM
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