Digital Music 2006: P2P Ascends as Moguls Fall
In 2005, music execs found themselves boxed in by P2P, iPod, boring albums, and prices higher than the market was willing to bear. They responded by rootkitting customers' computers, planting viruses on file sharing networks, and suing grandmothers.
Amazingly, sales still fell. Email Battles suggests a different avenue for building customer loyalty.
posted by Fergie @ 12/16/2005 02:55:00 PM
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