Friday, November 11, 2005

Newsweek: Hyped Over Skype

Rana Foroohar and Daniel McGinn write in Newsweek:

In a back alley in London's SoHo district—amid the seedy sex shops, comic-book stores and coffee joints—you'll find the humble headquarters of one of the world's most important telecommunications companies. But it's not easy: only a tiny buzzer marks the door of a converted warehouse. The decor inside—IKEA furniture, a couple of limp potted plants, bike helmets strewn about the reception area—is the same as it was a year ago, when the company was still an obscure start-up.

But the small workspace is more crowded nowadays, jammed with several dozen fleece-clad techies hunched over laptops. Together, they're expanding the reach of the online telephone service known as Skype—a prospect that has the $1 trillion global telecom industry downright terrified.

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