Tuesday, November 22, 2005

AOL Journals: You've Got Ads

Yuki Noguchi writes in The Washington Post:

As America Online Inc. turns more toward advertising dollars to offset the shrinking number of subscribers who pay a monthly fee, the company may be upsetting the longtime customers who have remained faithful over the years.

Virginia Heatwole of Rockville, for example, has been a paying customer since 1993 and turned to AOL when she decided to start her own Web log. One of things she liked about AOL Journals was the absence of advertisements on her blog page.

Now, her personalized Web page that includes her thoughts about nature and spirituality has become a platform for Netflix DVD rental ads.

"They're flashing and screaming at the top of my blog," she said.

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