Fergie's Tech Blog

Another Shocker: Consumers Like "Ad-Free," But Won't Pay For It

Gee, I think some of us have been saying this for, what? Ten years now?

I guess some people are just slower to figure things out than the rest of us...

Via Reuters.

Consumers adore radio and television shows presented "commercial free!" -- as long as they do not have to pay for that privilege, advertising industry veteran Chuck Porter said on Wednesday.

"In our experience, people won't pay a lot to avoid ads," said Porter, chairman of advertising agency Crispin Porter + Bogusky, said at the Reuters Media and Advertising Summit.

Extensive market research conducted by his firm suggested that consumers would pay a premium for subscription-based products that do not have commercials.

posted by Fergie @ 11/30/2005 06:20:00 PM