SBC to take on AT&T name
Nancy Gohring writes in InfoWorld:
Even after a breakup and a new marriage, Ma Bell's name is here to stay. SBC Communications, which expects to close its acquisition of AT&T this year, said on Thursday that it will adopt the name AT&T once the deal is finalized. It will be AT&T Inc., however, rather than AT&T Corp.
Edward E. Whitacre Jr., SBC's chairman and chief executive officer, said in a statement that the AT&T brand has unparalleled recognition around the globe.
At the close of the acquisition, a new logo will be revealed as part of the largest multimedia advertising and marketing blitz that either company has ever launched, SBC said.
posted by Fergie @ 10/27/2005 06:19:00 AM
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