Wednesday, September 28, 2005

Rolling Stones' Album to Come on Memory Card

An AP newswire article by Alex Veiga, via The Washington Post, reports that:

Virgin Records said Tuesday it would release the Rolling Stones' latest album on a new encrypted flash memory card that will allow users to preview and buy locked tracks from four of the veteran rockers' previous albums.

The memory card, dubbed Gruvi, is manufactured by Sunnyvale, Calif.-based SanDisk Corp., and will be available in November at select U.S. stores for $39.95, SanDisk and the label said in a statement.

By comparison, the Stones' latest album, "A Bigger Bang," costs about $14 on CD.

SanDisk spokesman Ken Castle said the value for consumers is in being able to use the thumbnail-sized memory card to move music and other media between compatible mobile phones, electronic organizers, computers and other devices.

To keep that content from ending up on Internet file-swapping sites or otherwise distributed without permission, the card comes with copy-protection technology, or firmware, built in.

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